SPRINGTIDE INVESTMENTS
Democratizing medicine via venture capital.
We continued our partnership with SpringTide to grow their leadership influence in Medtech. To support their growth into an influential VC firm, we updated their branding and developed systems that help them gain and retain new partnerships.
challenge
From their beginning in marketing to their success as a VC firm, SpringTide’s mission has never changed. Their audience began to shift as they matured, and we refined their brand strategy and design language to match their new role.
INSIGHTS
Investing in brand updates is vital as companies grow into bigger leadership roles. We helped SpringTide pivot toward their vision before, and we continue to work with them as they grow.
OUTCOME
We designed a brand for SpringTide that suits a Venture Capital firm while differentiating them through their values and design. For the brand to truly stand apart from others, we developed a tailored communication strategy to cultivate lasting investor relationships.
“As we transitioned from a marketing agency to a venture capital firm, Giant Shoulders helped us retain the spirit and purpose of SpringTide–to democratize medicine–while also appealing to a new audience of financial investors. We successfully closed our first fund with $35M in assets under management.”
Austin Walters, Founder of SpringTide
01 / STRATEGY UPDATE
Establishing SpringTide as a Serious Venture Capital Player
Branding is so much more than a website or logo. It is how the world sees your company and needs to stay fresh and targeted to your audience. SpringTide started as a marketing company and then pivoted to a VC firm in Medtech. Shifting their audience toward investors and business founders required a different branding approach.
02 / BRAND DESIGN UPDATE
Updating the Design Language to Match Their New Leadership Role
To support their pivot from a marketing company to a VC firm, our visual design strategy was to refresh what was already working for a better connection with current and future investors. We updated the typography and other design elements to reflect the growing maturity and vision of the brand.
Visit SpringTide’s Website →
03 / BRAND RELATIONSHIP CULTIVATION
Building a Rhythm of Engagement for Passionate Partners
SpringTide has taken a unique path to build their fund. Instead of focusing on a few investors, their strategy is to include as many as possible, building a community of founders, operators, and investors in the medtech space who are deeply invested in SpringTide’s mission.
It takes a constant rhythm of meaningful engagement to help a network like this thrive. Our role is to help create and systematize the rhythm, empowering SpringTide to strengthen their community.
To do this, we developed an Audience Journey Map for SpringTide. This decision guide highlights the intentional moments with stakeholders that move them closer to the goal, so they can engage the audience more effectively. We also helped SpringTide’s leaders develop good habits of communication, setting them up to have a passionate community of partners.
“The brand that Giant Shoulders built helped lend us credibility, and going through their design process helped me clarify my own thinking about our company. Tino and his team are wonderful to work with: calm, collected, competent, and all-around great people.”
Austin Walters, Founder of SpringTide
SERVICES RENDERED
Brand Strategy & Positioning
Brand Identity
Communications Strategy
Experience & Environmental Design
Web Design
PROJECT TEAM
Tino Chow / Brand Strategy
Lauren Sun / Brand Identity Design
Wing Chi / Graphic Design
Pixel Parade / Web Development
Blueflash / Videography
Mike Valdes / Project Management