Through workshops we inspire a think-different mindset and create space to work through challenges and develop great ideas.
INTRODUCING MINIMUM VIABLE BRAND
To Brand or Not to Brand
What is the north star? What are you asking your audience to buy into? Why should they follow you?
We'll dissect what contributes to your brand and help you build a brand that delivers on your promise.
POSITIONING YOUR BRAND PROMISE
How to stand out from the noise
We'll help you focus on the reason why potential customers should buy into your promise, and making sure that it is a promise that your competition will have a hard time matching.
We'll dissect how to position for success; understanding which category to compete in; and how to differentiate yourself.
UNDERSTANDING CUSTOMERS & BUILDING YOUR TRIBE
Rallying customers and building loyalty with brand and product
The experience of a consumer is a sum of the physical product, digital interface, marketing, customer service and even the place where they purchase the product.
We'll dissect how to discover your customers and learning their language