GETTING READY FOR TRANSACTION

Maximizing your credibility to get ready for transaction.

For years, we have used our Minimum Viable Branding process to help bring companies and products to market. As companies mature and gets ready for transaction, the same program can be used to help maximize their credibility to prepare them for transaction.

 

OUR MINIMUM VIABLE BRAND APPROACH

Adapting Silicon Valley’s MVP approach to branding, we build just-in-time brands that drives results.

 
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STRATEGY DEVELOPMENT

(Re)Orientation

A tried and tested process that helps bring clarity to your vision, simplicity to your promise, and unity to your strategy.

BRAND DEVELOPMENT

Co-Creation

A collaborative process where we turn your brand promise into something tangible that connects emotionally.

BRAND RELATIONSHIP

Launch & Optimize

Delivering a consistent experience that introduce and reinforces your brand’s promise throughout your relationship building journey.

MVB CASE MODEL: SPRINGTIDE

We partnered with SpringTide to help distill their radical new promise to the medical startup world.

 
 
 

DISTILLING BRAND PROMISE

Disruptive technology cannot succeed without disruptive ways of distribution.

SpringTide helps transformative technology companies identify and attract the right customers and then focus on building long-term relationships rather than individual transactions. Having experienced the gap between technology and the market in med tech startups, Austin Walters founded SpringTide to disrupt how they think about going to market. 

MAXIMIZING BRAND REACH

Giant Shoulders helped us maximize our credibility as we enter the market, and extend that credibility to new offerings.

Austin Walter, Founder

SpringTide went to market as a service provider, but as relationships with companies grew, we worked with them to capture a new opportunities that lead them to launch their venture arm with a portfolio of a dozen companies.

Learn more about how we can help you or your portfolio.

We are a design firm that helps organizations realize the future through strategy and design — building brands, shaping culture, and crafting beautiful experiences.