When we originally launched the brand and service, we promised better comfort, better efficiencies, no money down, and lower bills. On paper, it was a no brainer, but the idea was so radical that it drew out the skeptical side of customers.
The business you are in is often different from the business that your consumers buy into. Sealed organizes the chaos and eliminates the pain that goes into upgrading your home to be more energy efficient, but potential customers were having a hard time understanding their role in the process.
We helped Sealed clarify their promise and focused on building relationships with customers and partners. Although every relationship is different, we were able to build a suite of designed experiences that led customers through a trust-building journey.
01 / NAMING & BRANDING
A Minimum Viable Brand to launch with their MVP.
Sealed asks homeowners to imagine “an energy company that invests in you”. That counter-intuitive statement conveys the heart of Sealed’s offering while also opening up a dialog. The details of how Sealed delivers value may be complex, but the results are simple and emotionally resonant.
Simplifying the brand promise is the critical first step in building trust with a skeptical audience. We applied the Brand Maturity Model to distill their business goals and clarify their brand-market fit.
We designed a comprehensive brand identity in collaboration with the founding team to consistently reinforce the brand promise across all touch points.
03 / CUSTOMER RELATIONSHIP CULTIVATION
Cultivating trust through a series of choreographed experiences.
Alongside the client, we developed critical components that drove the overall customer experience including a tablet-optimized sales tool and billing portal. We utilized human-centered design principles, simplified data presentation and clear language that stands in sharp contrast to the experiences provided by traditional utilities.
Brand Strategy & Positioning
Brand Identity & Naming
Digital Marketing Asset
David Barnum / Brand Strategy & Naming
Tino Chow / Strategy, UX, & Creative Direction
Neil Brown / Strategy
Pramod Maharana / Branding & UI
Ali Fujii / Design
Chris Williams / Web Strategy & Development
Gunther Koo / Web Development
“David, Tino, and the team helped bring our paradigm-shifting model to market by positioning and branding Sealed as the only home energy company that invests in you.”
– Andy Frank, Founder & CEO of Sealed