Brand Strategy and Design firm


We build brand systems that have the strength and agility to scale quickly and grow sustainably.

Great brands understand the promise they make and communicate it in ways that resonate. Our way of branding aligns your vision and values with what matters most to your audiences.



Starting at $24,000 • 6 Weeks+

We partner with your team in an accelerated  process that distills your brand’s uniqueness, clarifies positioning, and defines the elements needed to build meaningful connections with stakeholders. The result is a set of foundational tools to launch and grow your brand.

Brand Positioning & Go-to-Market Strategy

Customer Experience Map

Brand & Verbal Identity Design

Content Strategy & High Level Copy

Brochure Website/Landing Page

Digital & Social Assets

Deck Design

Business Cards


Iterate & Optimize

Starting at $4,000/Month • 3 Months+

Test, iterate, and optimize is at the core of the MVB strategy. After launching your brand we monitor tactical programs and market feedback to align core elements of your strategy, identity, and messaging. 

Customer Interviews

Data collection

Design & Copywriting Support for Marketing & Sales Assets

Brand Success Check In

Monthly Brand Alignment Workshop




Not sure if you need to rebrand? Let us work with you to figure it out.


Branding looks different at different stages of business. Sometimes, the best thing to do for your brand is to understand where you are and map out where you want to go.


Brand Audit Workshop

Starting at $1,750

This is a workshop designed to evaluate the effectiveness of your brand based on your business goals, customer relationships, and reputation. This audit identifies strengths and opportunities, which form the foundation for your brand moving forward, even if this is all you do with us.

“We were glad that we did the brand audit workshop with GiantShoulders, who helped us identify our strengths and differentiator. They spent time listening and helped us with our struggles in building our brand.”

– William Wong, Founder & CEO of AgroLighting



Brand Strategy & Positioning

Clarifying what makes you unique, positioning your brand, and defining your promise to meet the needs of the market and fulfill stakeholder expectations.

Communications Strategy

Understanding the challenges, goals and ambitions of your audiences to speak their language to meet people where they are.

Go-to-Market Strategy

Introducing new ideas or innovations that cut through the noise and build credibility and gain traction.

Brand Identity & Naming

Designing and engineering  a memorable and unique name, visual identity, and brand personality.


Experience & Environmental Design

Extending your brand into physical spaces and experiences, bridging the gap between the physical and digital.

Digital Marketing Design

Having consistent design apporach and tone of voice to strengthen recognition of your brand across marketing channels.

Web Design & Development

A website is your company’s calling card and the best forum to share your vision and story.

UI/UX & Digital Experience

Great user experience aligns company beliefs with consumer values –  beyond features – to build lasting relationships.

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We run half-day and day-long workshops for growing businesses with accelerators, incubators, co-working spaces, chambers, and corporations.

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