Good experience guides others to do what we would like. Great user experience aligns company beliefs with consumer values –  beyond features – to build lasting relationships.

A product is how a brand keeps its promise. Our Minimum Desirable Product approach helps you craft compelling experiences that deliver on your promise, with the agility to adapt to shifting market needs.

 

OUR GUIDING PRINCIPLES

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#1 UNDERSTANDING HOW TO DELIVER VALUE

Building a Map to Lasting Customer Relationships

The experience of a consumer is a sum of the physical product, digital interface, marketing, customer service and even the place where they purchase the product. As consumers, we do not compartmentalize and evaluate each experience independent of the other. Together these experiences define our impression of the brand and company. A journey map helps us map out the touchpoints how our stakeholders interact with your brand or product.

READ MORE ABOUT EXPERIENCE JOURNEY MAPPING

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#2 EXPERIENCE STRATEGIES

Distilling and delivering on your brand promise

We operate with growth in mind, and our goal is to define scalable guiding principles, that will help you work on your business, not in it.

Through interpreting customer emotions we use design thinking to translate them into products and experiences that connect deeply with them. Our work influences behavior, which then drives business performance.

READ MORE ABOUT DELIVERING CUSTOMER VALUE

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#3 CO-CREATION

Clarity through collaboration

We believe that the most valuable thing in work is to get a group of smart, talented people to work together towards a common goal – Through workshops, we inspire a think-different mindset and create space to work through challenges and develop great ideas.

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#4 BUILD TO ITERATE

Think minimum-viable, act agile

The minimum viable product mentality is building the most basic product to prove out your differentiator and quickly validate your product. Along with our clients, we create multiple versions in succession, learning and optimizing the product each time to drive better results. A helpful measurement of the quality innovation is "failing more than you are succeeding."

OUR MVB PROCESS

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PHASE I: EXPERIENCESTRATEGY DEVELOPMENT

(Re)Orientation

Starting with establishing a baseline of your existing product and customers, we can then create a journey map and go-to-market strategy that best deliver value.

PHASE II: EXPERIENCE DESIGN WORKSHOP

Co-Creation

A collaborative process where we turn an abstract idea into something tangible that connects emotionally. This is a space created to work shoulder to shoulder to make big decisions for your product.

PHASE III: EXPERIENCE DEVELOPMENT

Iteration

We work closely with you and your team to create multiple versions of your product in succession, learning and optimizing each time to drive better results.

 

CAPABILITIES

User Mapping & Research

Experience Journey Mapping

Product Strategy & Road Map

Design Thinking

Web Design

UI/UX Design

Human Centered Design

Agile Team(s)

Information Architecture

Full-stack Development

iOS Development

Android Development

 

MINIMUM DESIRABLE PRODUCT CASE STUDIES