A brand is more than a logo or tagline. It is the sum of its interactions with it’s audiences across channels. Most of all, it is a promise that you intend to keep.

The Minimum Viable Brand process is a 6-10 week program designed to help ready-to-scale ventures bring their promise to market with speed and effectiveness, maximizing credibility.

 

OUR GUIDING PRINCIPLES

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#1 FOCUSED MINDSET

Focusing on what's most important and K.I.S.S. (Keep it simple stupid)

The minimally viable mindset isn’t about taking shortcuts, producing a subpar product, it is about focus. Most companies and products, there is a limited window to bring it to market or fruition.

A Minimum Viable Brand focuses on the reason why a potential customer should buy into your promise, beyond that it is a promise that your competition will have a hard time matching.

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#2 UNDERSTANDING PROMISE

Putting a Stake in the Ground

Great brands are clear what they stand for and organize their business around it. For example, Walmart isn’t known for their customer service, but for their competitive prices. That is their promise, and if they spend money improving their customer service, it will only drive their prices up.

Our MVB process helps entrepreneurs focus on what is most important to them: How they are different from their competition and why customers should care.

 

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#3 CREATING TANGIBLE OUTPUT

Delivering Just-in-time Impact

We believe in creating impact. While we take pride in making beautiful in-depth brand books, we focus on building the tools that equip you to engage your audience with your brand immediately.

Using storytelling tools such as photography, videography, web, and social media, we bring your brand to life with our MVB process.

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#4 BRAND MANAGEMENT

MVB is not an end, but the end of a beginning

While turning an abstract idea into a tangible brand is very important to get started, it isn’t yet the full expression of what your brand can grow into. The power of brands come from relationships that are built over time. People come to associate them with an idea or an emotion by repeating and fulfilling their promise.

OUR MVB PROCESS

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PHASE I: STRATEGY DEVELOPMENT

(Re)Orientation

A tried and tested process that helps bring clarity to your vision, simplicity to your promise, and unity to your strategy.

PHASE II: BRAND DESIGN WORKSHOP

Co-Creation

A collaborative process where we turn an abstract idea into something tangible that connects emotionally. This is a space created to work shoulder to shoulder to make big decisions for your brand.

PHASE III: BRAND DEVELOPMENT

Iteration

Developing a cohesive visual and verbal brand identity system that maintains a consistent experience regardless of tactical complexity.
 

 

FULL BRAND CAPABILITIES

Brand Strategy

Brand Positioning

Design Thinking

Value Proposition Mapping

Brand Naming

Communication Strategy

Go-to-market Strategy

 

Visual Identity Design

Verbal Identity Development

Photography & Videography

Web Design

 

MINIMUM VIABLE BRAND CASE STUDIES