Brand Strategy and Design firm
 
 

REVITALIZING LEGACY BRAND

Implementing a cohesive brand system that clarifies multiple lines of businesses

 
 
 
hughes-hero.jpg
 

“David, Mans and the team helped update our brand, information architecture and web infrastructure to create a cohesive user experience and modern brand”

MANAGING DIRECTOR

Hughes is the world’s leading provider of satellite broadband, enterprise network technologies, managed services, and solutions. As their scope of services was expanded over the decades, it became increasingly difficult for their audiences to understand which technologies and services could meet their needs.

FOUNDED IN 1971

UNIFIED 5 SUB BRANDS & BUSINESSES

REBRANDED & RELAUNCHED IN 2017

 
 
 

BRAND CHALLENGE

Organize an extremely diverse array of products and services into a single, data driven site.

Hughes provides advanced communication and network security services to clients ranging from BP’s retail point of sale system to the U.S. Military. Over the years, a multitude of technology and service brands were added to mix. Our primary challenge was to reorganize and rationalize the brand and site architecture along with creating a more visually compelling design language and modern UX.

 
 
 

OUR SOLUTION

Refreshing a legacy brand and identity system.

Although our initial project scope only related to Hughes’ corporate web site, it became apparent that the brand architecture and identity system was in need of fresh thinking and more standards.

To achieve our goals, we began by taking a more strategic look at the disparate array of visual brand expressions.

 
 
 

THE RESULTS

Improved customer engagement and increased campaign efficacy

With a unified brand platform in place, page views and user engagement metrics spiked and subsequent integrated marketing campaigns yielded results far superior to prior efforts. “The HughesON Challenge” campaign for managed network services alone yielded 42mm impressions and over 475 qualified enterprise business leads.

 

PROJECT TEAM
(AS PART OF WASABI RABBIT)

DAVID BARNUM | EXEC CREATIVE DIRECTOR / BRAND STRATEGY

PRAMOD MAHARANA | BRAND DESIGN

WILL DENTON | DESIGN

JOE MAHALO | COPY

DENNIS HUNTER | COPY

MANS ANGANTYR | CHIEF DIGITAL OFFICER

SVETLANA VILESHINA | DEVELOPER

JOEY MILANES | DEVELOPER