Brand Audit Workshop with AgroLighting
01 / THE WORKSHOP
Assembling the blueprint of your brand.
The Brand Audit workshop is a day-long workshop, intentionally designed to extract the essence of your brand. We do that through a series of engaging exercises with you and your team to map out brand assets and analyze their effectiveness based on your business goals, customer relationships, and reputation.
Our workshop is designed around our Brand Maturity Model, a blueprint that Giant Shoulders developed to help any company build successful and memorable brand.
02 / THE PREP
Making sure you get the most out of the audit.
To get the most out of the workshop, we’ll work with you to curate your participants. This will help create the right environment and conversation that facilitate new discoveries, opportunities, relationships, and ideas – a place to combine the imaginative with the strategic.
We’ll bring the post-its, markers, coffee, snacks, and music.
03 / THE OUTCOME
Your brand DNA on paper.
After the workshop, we’ll deliver a summary of your brand – your promise, DNA, and positioning. We’ll also document existing gaps and opportunities for growth, with recommendations for improvement.
It is a document designed to give you clarity of where you are, and the confidence in deciding how to invest in your brand.
WHAT OUR CLIENTS & PARTICIPANTS SAY
“The rigor that Giant Shoulders bring move us faster by avoiding common pitfalls with lean and iterative approaches. Their workshops were engaging, and they have great taste in music.”
– Ibanga Umanah, Co-founder & CEO of Brave
“One thing that really stands out is the time and care that went into my brand workshop. We explored things I didn't know I should explore but am so happy I did.”
– Liz Kamp, Founder of New Trail Cycling
“Working with Giant Shoulders have led us to gain a deep insight into our decision making, extracting the essence of our approach and values. We were then able to incorporate this DNA into our brand.”
– William Wong, Founder of AgroLighting