3 Things to consider when positioning your brand for acquisition

Our Brand Values workshop

Our Brand Values workshop

Your promise is the door that you want your investor or acquirer to walk through. You can’t force them to walk through it, but you can help them choose to.

 

1. Clarify your promise and the value you add

Effective Brands help customers interpret, process, and remember the company’s values and offerings. In other words, your brand is simply the promise you intend to keep.

Understand why a business or investor would acquire your brand and how can you help connect that to your promise.

2. Differentiate your brand from your competition

Branding is a tool to clarify not just your promise but why someone should care. Craft your brand to help your audience quickly understand the category you are competing in, how you are different from your competitors, and why it matters to them.

A great silicon valley shortcut to establish your idea is to use analogous models to describe the potential disruption. For example: GrubHub is the Uber for Food. Baidu is the Google of China.

 
The Only-ness statement – Our brand positioning mad-lib

The Only-ness statement – Our brand positioning mad-lib

 

3. Deliver your brand story with simply

‘Less is more’ is more often than not the best advice, especially when you know your business inside and out, and are passionate about the promise. Take your time and get to know your audience, map out your relational journey with your potential acquirer and determine what information they need when. This allows you to stay in control of your brand story and avoid drowning your audience in details they may not care about yet.

 
Our Journey Mapping Workshop

Our Journey Mapping Workshop

 

Take away

Your promise is the door that you want your investor or acquirer to walk through. You can’t force them to walk through it, but you can help them choose to.

Think you need to evolve your brand? Contact us to schedule a free 30 minute Review.

Tino Chow