Why the ‘Three Options’ must die

If you have worked with designers or agencies before, you know that typically, you’ll be presented with three-options or directions to choose from. The problem with that methodology is that the moment these options are presented, collaboration ceases.

Read More
Tino Chow
When is a fading brand worth saving?

Deciding whether or not to invest (or reinvest) in a declining brand can be tricky. Even in our age of robust metrics and myriad business intelligence tools, it can still be frustrating to make a clear, informed decision. Even brands with a dedicated, passionate following like Apple and Harley Davidson have had their brushes with irrelevance and even death. However, for all of their headline-driving histories, Apple and Harley are atypical.

Read More
david barnum
How brand values can power business valuation

Brand... what the heck is it anyway? First, let's agree that it is NOT a logo or a tagline. These elements are representations of your organization's INTERNAL values. By defining, understanding, and investing in "below the surface" elements, you can create a brand that’s valuatoion is greater than the sum of it’s EBITDA.

Read More
david barnum
How to make team decisions that don't suck?

Whether you are scaling your business, stepping into a leadership role, or acquired a business, one of the biggest challenges is getting your team aligned and performing. Here are some of the ways we help our clients lead their business from the inside out.

Read More
Tino Chow
4 Steps to Building an Authentic Brand

Authenticity in branding has become a buzzword, many brands pay lip service to it, but few deliver it consistently. In the best case, a brand’s values and core promise are aligned with their customer’s values. So how can you build an authentic brand?

Read More
david barnum
Building an app for better meetings

The best meetings we have are those where everyone is fully engaged – phones on silent, facing down, everyone involved in the conversation, gesturing with both hands. So what is stopping us from meeting that way?

Read More
Tino Chow
10 Steps for a Better Brand Name

We all love to brainstorm, and brainstorming new brand name ideas is particular fun.  But once you’ve come up with a short list of 10 to 20 ideas, how can you evaluate the contenders with a bit more objectivity?  We have created evaluation system with 10 attributes to tighten up your list for further testing and legal vetting.

Read More
david barnum
In Design We Trust

In a society where technology can do so many things, designers hold a great amount of responsibility. This year’s 2018 Personal Democracy Forum posed provoking questions about how designers have - and continue to - influence lifestyle and the way people interact with each other.

Read More
Noah Jung
Launching Failure x Design Event

Free event on July 26th evening: An event celebrating failure. Hear from local veteran designers as they discuss their favorite failed projects. Explore challenges, share wisdom, and find encouragement with a community of designers who also fail.

Read More
Mariah M. Mears