How brand values can power business valuation

Brand... what the heck is it anyway? First, let's agree that it is NOT a logo or a tagline. These elements are representations of your organization's INTERNAL values. By defining, understanding, and investing in "below the surface" elements, you can create a brand that’s valuatoion is greater than the sum of it’s EBITDA.

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david barnum
How to make team decisions that don't suck?

Whether you are scaling your business, stepping into a leadership role, or acquired a business, one of the biggest challenges is getting your team aligned and performing. Here are some of the ways we help our clients lead their business from the inside out.

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Tino Chow
4 Steps to Building an Authentic Brand

Authenticity in branding has become a buzzword, many brands pay lip service to it, but few deliver it consistently. In the best case, a brand’s values and core promise are aligned with their customer’s values. So how can you build an authentic brand?

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david barnum
Building an app for better meetings

The best meetings we have are those where everyone is fully engaged – phones on silent, facing down, everyone involved in the conversation, gesturing with both hands. So what is stopping us from meeting that way?

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Tino Chow
10 Steps for a Better Brand Name

We all love to brainstorm, and brainstorming new brand name ideas is particular fun.  But once you’ve come up with a short list of 10 to 20 ideas, how can you evaluate the contenders with a bit more objectivity?  We have created evaluation system with 10 attributes to tighten up your list for further testing and legal vetting.

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david barnum
In Design We Trust

In a society where technology can do so many things, designers hold a great amount of responsibility. This year’s 2018 Personal Democracy Forum posed provoking questions about how designers have - and continue to - influence lifestyle and the way people interact with each other.

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Noah Jung
Launching Failure x Design Event

Free event on July 26th evening: An event celebrating failure. Hear from local veteran designers as they discuss their favorite failed projects. Explore challenges, share wisdom, and find encouragement with a community of designers who also fail.

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Mariah M. Mears
5 ways to create a modern brand name that sticks

Whether it’s for a new venture or a new product, naming is a tricky business. Chances are if there’s a descriptive, easy to understand name you want, somebody has already laid claim to it. Fortunately, there are several proven approaches for creating a brand name that is distinctive, appealing and suggestive of your product or service. 

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david barnum