Your brand reflects the soul of your company.
Branding done right is the visual and verbal representation of your vision, values, and culture.
Done well it motivates your team, attracts fearless allies, and earns loyal supporters.
MINIMUM VIABLE BRANDING
Taking a silicon valley approach to branding.
Minimum viable branding is an agile approach that is different than traditional, top-down branding. It starts with identifying and clarifying your vision and then using the design process to articulate your message to those who matter to you most.
By applying agile methodologies, we take brands to market quickly in order to test, measure, collect feedback and iterate. It’s the best way to align your story with what’s important to your customers. We believe that a well crafted brand is essential to building relationships. The MVB approach helps you create brands that are authentic and resonant more efficiently.
Of course, you’ll still receive traditional deliverables like a logo, website, letterhead, etc., MVB is simply a faster, more effective way of creating a suite of brand assets that can grow with you over time.
Decision driven workshops
We bring key stakeholders together to discover your identity, differentiators, and core strategies. And don’t worry, they’re fun. We promise.
We work with all of your key people, preferably face to face. We encourage open communication and do our best to listen well.
You’ll be working with experienced, professional graphic designers, copywriters, and strategists.
Launch, then optimize.
Receiving your brand package is just the beginning. We launch your brand, then track and test to optimize.
RESULTS OF MVB
Good branding isn’t just pretty visuals, it is a strategy to align people to your vision.
Designing a beautiful visual brand is the easy part, developing a brand with a “soul” that can grow and evolve with you is where it gets exciting. That is why we emphasize defining the right questions before coming up with answers.
We provide design leadership to help you work on your business, not just in it. Through workshops, audits, and reports, we stretch your horizons to help you see further and build more effectively.